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Home » Factors
for Trend Forecasting
A trend is a statistically
significant change in performance of any measured data and this change
is not due to any variation in the manufacturing process. Fashion trend
forecasters predict about the forthcoming colors, fabrics and styles
that the consumers would be wearing in an year's time.
The information obtained from a fashion forecast is important to manufacturers of clothes and fabrics, designers, suppliers of fabrics, dyers and retailers. It is basically a gamble on the consumer's choice and spending power. Usually the change in the measured data is brought about by economic factors(recession, booming economy, low inflation) and on feedbacks and inputs from manufacturers, retailers and consumers. A fashion trend is forecast by professional companies whose mainstay is forecasting trends. The fashion forecasters follow certain parameters on the basis of which fashion and industry trends are followed: Macroeconomic Factors: The factors of economy that deal with the overall economic components like gross domestic product, balance of payments, etc. The macroeconomic factors are:
Consumer surveys and preferences: Consumer sentiment is the most important factor in fashion trend forecasting. Consumer sentiment is decided by their spending power, preferences and sometimes influenced by what their idols or icons(movie actors, pop stars, sportsperson, etc.) wear. Guidelines by Government agencies: Fashion trends are also influenced by directives from the government agencies, chambers of commerce and textile federations. The production of fabrics is regulated by the supply of raw material which is directly influenced by crop yield. If the crop yield is low, government regulations come into play and that means that manufacturers would have to look at other sources of fabrics. |